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Are you aid up your leading asset? - email-marketing

 

Have you ever by coincidence lost an critical file on your computer? Perchance your laptop packed up (again) or your cat sauntered over a dooming classification of keys. Commit to memory that barely pang in your stomach you felt when you realized that file was gone for good?

OK, now dream up losing your total e-zine subscriber list. Did that pang just get a bit more intense? (Ouch!)

Several Internet marketing gurus were a moment ago asked the question, "If your bureau was burning down and you could save one thing, what would it be?"

The undisputed key among all of them was, "my list"!

Your list is your goldmine. It's your pool of warm prospects and clients with whom you've taken months to build a level of credibility and trust. They're your receipt to a steady cascade of income.

It can take years to build a large assortment of opt-in subscribers. But they can disappear in a flash if they're not protected.

So, are YOU aid up your list on a consistent basis? (Be honest!) If not, let's get you in progress today.

If Your List Resides on Your Computer. . .

If you send out your e-zine or e-mail promotions from your own computer, you MUST make backing-up your list a daily habit. And by "backing-up," I mean economy your list to a disk or scene other than your hard drive. For example, you can save your list to:

  • a Zip disk (you'll need a Zip drive)
  • a CD (you'll need a CD burner)
  • a floppy disk (these don't hold much data though)
  • an outdoor hard drive (these are less dear now than they used to be)
  • a secure, Web-based file luggage compartment service.
  • I now use choice 5 for my cpu files. The ceremony I use is called I-Backup, and there are many others out there, first at as diminutive as $3 per month. I desire this decision as I have so many large files on my central processing unit that I'd have to help my files to a number of break disks or CDs. And for the reason that this approach is so EASY, I'm more possible to adhere to by means of and back-up my files on a accepted basis!

    I also like I-Backup for traveling, as I can upload files that I'll need to approach on the road. This way I don't have to bring a disk with me.

    If you use a type of list management software that resides on your laptop or your own Web server, such as Broadc@st or MailLoop, it can doubtless schedule automated backups for you. See the program's help files or call their aid concentrate for assistance.

    If You Use an Online List Service. . .

    Even if you host your list online with a listserve (such as Topica) or an autoresponder benefit (such as AWeber) that ought to make their own acquire backups, you ought to still make your own encouragement copy on a consistent basis! Just download or "export" a copy of your list each week for safekeeping. It must be beautiful easy to do. This formula varies depending on what code you use, so see its help files or acquaintance their aid core for assistance.

    Consider Purchasing a Sequence Endorsement System

    Southern California is known for its common power outages, and they were wreaking havoc on my computer. So I purchased a sequence endorsement unit. (I chose APC's 650 model. ) It's about the size of a breadbox and keeps my cpu going for an added hour or so in the event of a power outage. This gives me ample time to back up any files I'm operational on and shut down my cpu properly. It also functions as a surge-protector to keep my central processing unit safe from stimulating surges. You can buy units like these at any large company bring store, and they range in price from $100 to $500.

    Don't Put It Off Any Longer!

    I know that backing-up your files seems like a new galling adding to your busy schedule. But bring to mind that you've worked hard to build your list . . . and your business. So take just a few follow-up each week to guard that investment.

    TIP: Pick a certain day each week to back up your list. For example, my electronic calendar by design reminds me to do this every Friday.

    (c) 2003 Alexandria K. Brown

    ABOUT THE AUTHOR

    Alexandria K. Brown, "The E-zine Queen," is creator of the award-winning manual, "Boost Big business With Your Own E-zine. " To learn more about her book and sign up for more FREE tips like these, visit her site at http://EzineQueenTutorial. com/


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