Lost: 200 emails gone missing. last seen on the 25.10.2003 - email-marketing
Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your most up-to-date email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them.
This is what is referred to as a "False Positive". It means that though the recipient has opted in to accept your newsletter, for some argue or another, the mail server's filters have deemed it to be Spam and, in most cases deleted it, ahead of the recipient has had the attempt to give their verdict on whether it was worth aperture or not.
In order to keep themselves (and apparently us) aligned with the ambush of discarded emails, the servers have implemented filters, which are intended to stop Spam in its tracks. Of classes there are bound to be some fatalities - and in this case it is your legitimate correspondence.
There are four main effects that ensue when an email is filtered - depending upon which type of filter is being used.
So, let's have a look at the types of filters at this time in use:
Community: This is based on the convergence amalgamation as one and installing the filters, then coverage any occurrences of Spam. False Activist occurrences ought to be low, but in authenticity they aren't. This is due to a combine of reasons: The first being the weed theory. What one anyone regards as a weed, a new may concern as a flower. We all have atypical opinions. The other is that many ancestors are now exposure once hunted email as Spam in its place of unsubscribing.
Kath Pay is a Chief of Ezemail Pty Ltd, (www. ezemail. com), an innovative band that provides across-the-board email & SMS marketing solutions ranging from DIY newsletters for small businesses to email/SMS battle management for large intercontinental corporations. For more in order on how by a long shot email/SMS marketing can be implemented, choose commerce Kath on kath@ezemail. com
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